Case Study
Customer Count & Net Growth
A detailed overview of business revenue and net growth
- Client
- Pest Company
- Industry
- Field Services
- Role
- Growth Analyst and Dashboard Developer
- Date
- December 2025
01 / Business Problem
The company lacked a consistent way to track customers over time. Historical data showed unexplained customer losses, with no reliable daily view of sales, churn, or total recurring customers.
02 / Goals
- 01
Establish a clear baseline
- 02
Monitor daily performance
- 03
New customers visible to the entire organization
03 / Process
From fragmented information to a usable system.
04 / Solution
Designed a structured data workflow using GorillaDesk exports to track sales, churn, and active recurring services. Standardized definitions for recurring customers and services, validated counts weekly, and applied the formula:
Old Count + Sales − Churn = New Count
Built a centralized dashboard that visualized customer count, net growth, and progress toward targets, with daily visibility shared across the team.
05 / Results
Evidence over decoration.
- 100% Accuracy
- Established a trusted customer count benchmark
- 7 AM update
- Enabled daily visibility of net customer growth
- 20%
- Supported a 20% growth target with clear, measurable KPIs
- Established a trusted customer count benchmark
- Enabled daily visibility of net customer growth
- Improved accountability around sales and churn
- Supported a 20% growth target with clear, measurable KPIs
- Delivered dashboards that aligned management and frontline teams
06 / Project Gallery
The system in practice.
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